Humanizing the World’s Biggest Game Through Data

Contributed to real-time analytics and post-event reporting for FIFA partners during the 2023 and 2024 tournaments. Helped brands and rights-holders ground storytelling in what fans were actually feeling, saying, and sharing — in over a dozen markets.

• Led daily social listening rooms to identify emerging fan themes, athlete conversations, and geo-specific sentiment trends

• Mapped athlete-driven engagement peaks across platforms (e.g., TikTok, Instagram Reels, Twitter/X) to inform influencer partner selection

• Tracked brand mentions across key moments (e.g., goals, controversies, viral content), informing creative re-briefs mid-tournament

• Helped FIFA sponsors align earned media and paid content strategy, contributing to +32% increase in social engagement year over year