Driving Insight-Led Retail Strategy Across Cultural Moments

Partnered with Target to embed real-time analytics and consumer sentiment into brand storytelling and campaign development. From seasonal retail to culturally resonant activations, my work helped inform decision-making across marketing and experiential teams.

• Developed and maintained an omnichannel performance dashboard for brand campaigns across paid social, in-store activations, and digital extensions

• Delivered real-time sentiment tracking during culturally sensitive moments, including but not limited to Pride Month, Black History Month, Holiday, and Back-to-School, helping internal teams pivot messaging within hours

• Provided weekly trend reports and shopper behavior snapshots, contributing to a +14% lift in campaign relevance (measured via brand perception studies)

• Synthesized Netbase Quid, Captiv8, Influencer Data, and internal sales data to align media spend with cultural conversation — not just calendar moments