Optimizing Multi-Screen Behavior & Elevating Sports Sponsorships

Enabled Comcast Xfinity to better understand how consumers navigate content across screens, platforms, and live sports moments — particularly during marquee events like March Madness, NBA Playoffs, and WNBA tip-off.

• Created a cross-platform reporting suite integrating viewership, social, and CRM data to track customer journeys across product tiers

• Curated strategic insights that shaped NBA and WNBA brand partnerships, aligning player-driven content with fan behavior and cultural relevance

• Informed creative direction for league and athlete collaborations, helping Xfinity show up authentically across sports-focused campaigns

• Supported testing and evaluation of content bundling campaigns, linking TikTok and YouTube sentiment with subscription lift