Global Sponsorship Meets Local Relevance

Supported Visa’s FIFA and Olympic partnership activations by fusing cultural insights with fan behavior data. Focused on turning sponsorship into meaningful, market-specific brand storytelling across digital, in-venue, and broadcast channels.

• Created region-specific fan journey maps to uncover emotional triggers and friction points across LATAM, APAC, and U.S. audiences

• Produced pre/during/post-event analytics reports that measured Visa’s performance against brand lift KPIs, reaching +21% increase in sponsor recall during the 2023 FIFA Women’s World Cup

• Supported research and ideation for Visa’s Olympic partnership, helping shape early-stage activation concepts rooted in cultural trends and audience insights

• Delivered competitor intelligence and sentiment scoring frameworks that helped Visa benchmark against key sponsors

• Presented strategic insights to Visa’s agency and brand leads to inform experiential recaps, creative strategy, and media planning