Repositioning Vision Care for the Next-Gen Consumer

Bridged clinical data with cultural trends to reposition CooperVision as a brand for digitally native, health-conscious consumers. Supported a broader brand transformation from B2B to a more lifestyle-driven DTC voice — rooted in research, not just rebrands.

• Created a custom brand lift survey from start to finish — from questionnaire development to fielding and reporting — to measure the impact of CooperVision’s flagship campaign across awareness, favorability, and intent

• Measured brand sentiment pre- and post-campaign using E-Score and Netbase

• Collaborated with cross-functional teams to build content strategies aligned with top-performing themes: screen fatigue, skincare-adjacent wellness, and fashion-forward eyewear

• Delivered strategic reports to senior leadership, translating research into creative direction and product innovation feedback